Illuminated Channel Letter Sign Renewal and Exterior Facade Application

What was asked, what we did

The brief was to renew the Touristica sales agency's existing exterior facade sign, make the brand lettering more prominent and deliver a professional illuminated sign with high visibility, especially in the evening.

As Yeniçağ Reklam, we carried out an illuminated letter application and sign renewal on the exterior facade sign of Touristica Altroom Turizm Authorised Sales Agency. The work focused on increasing the visibility of the Touristica brand lettering on the existing red sign background. As the sign was high up on the facade, the work was completed using a cherry picker. The contrast between the white LED-lit letters and the red background brought the brand identity to the fore, creating an eye-catching facade by day and by night.